Press Release on XXIX Winter Universiade 2019 in Krasnoyarsk, Russia
The XXIX Winter Universiade 2019 will take place in the city of Krasnoyarsk, the Eastern Siberia, on March 2-12, 2019. Athletes will compete 76 sets of awards in 11 sports. The youth version of the Olympics, the World Sport Games, or simply the Universiade has been the second global and representative international event in the world’s sports arena for more than 50 years.
The Universiade is the international sports competitions among students, holding under the aegis of the International University Sports Federation (FISU). Student competitions are held every two years, unlike the four-year Olympic events. The program of the Universiade includes compulsory (the list is approved by FISU prior to the start of the bidding campaign) and optional (additional) sports that the host country determines, provided that they meet all the requirements of the International University Sports Federation.
The corporate style was worked out specially for the XXIX Winter Universiade Krasnoyarsk 2019. The logo of the Winter Universiade 2019, the official mascot of the competitions U-Laika, slogans “Real Winter”, “Welcome to Winter”, “100% Winter”, as well as the name “Winter Universiade Krasnoyarsk 2019” and names derived from it, the original graphics and color layout in decoration of the Games are the elements of the registered trade mark.
U-Laika is the official mascot of the Winter Universiade Krasnoyarsk 2019, a Siberian dog of Laika breed. It is a symbol of loyalty, friendliness, joy and everlasting energy. Design of the future Games mascot started during the period of bid campaign for the right to host the Winter Universiade 2019. Various art and design studios of Krasnoyarsk took part in the development process. Laika is a friend that is always ready to help in an hour of need and offer support in achieving different goals, even the most difficult ones. The mascot was approved as an official symbol of the Winter Universiade Krasnoyarsk 2019 and is used as an integral part of the brand book and look of the Games.